A new trappist: Hungry Minds releases the new Chimay and organises a hike
The release of a new Trappist beer is always an event that raises a lot of expectations.
The agency Hungry Minds therefore decided to warm up Chimay and beer lovers on social networks for the new product. The teasing put the natural area of Chimay in the centre.
Activation in the middle of the covid is possible!
The agency also found a way to create a trendy, meaningful and covid-free activation!
The idea is to take Chimay fans on a walk to discover this new beer.
A 10 km walk in the heart of the beautiful Chimay woods, 10 km like the 10 degrees of this new Chimay Green.
Taking the Chimay fans to the source, to the heart of the region, to the gates of the abbey, is the best way to tell the story of the authenticity of Chimay.
100 fans had the privilege of tasting it before everyone else.
A launch embodied by a video reveal.
This new Trappist beer, Chimay 150, is presented in a video reveal. And of course in all variations on other touchpoints.
Credits
Client : Chimay
Giselda Mercuri
Agency : Hungry Minds
Account Manager : Camille Deru
Chief Creativity Officer : Damien Ronday
Creative Designer : Fanny Ladam
DOP : Augustin Fievet
Video Editor : Augustin Fievet
Photography : Olivier Bourgi
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