{ "title": "Dilea et Hungry Minds en full libert\u00e9", "modified_at": "2026-05-26 14:44:57", "published_at": "2026-05-28 13:34:00", "url": "https://hungry-minds.prezly.com/dilea-et-hungry-minds-en-full-liberte", "short_url": "http://prez.ly/6yHd", "culture": "fr_BE", "language": "FR", "slug": "dilea-et-hungry-minds-en-full-liberte", "body": "

Pour sa première campagne signée Hungry Minds, Dilea Zero Lactose prend un virage clair : zéro contrainte et full liberté.

Dilea Zero Lactose a longtemps été perçue comme une alternative. Une solution idéale pour les intolérants au lactose et pour les personnes souffrant d’inconfort digestif. Avec son nouvel angle stratégique, Dilea élargit sa cible : une nouvelle manière de profiter des produits laitiers, sans lourdeur, sans inconfort, sans compromis sur le plaisir.

La nouvelle campagne imaginée par l’agence installe Dilea comme la marque de celles et ceux qui veulent rester légers après un repas. Des personnes actives, qui veulent garder leur énergie, bouger, travailler, sortir, vivre leur journée pleinement, sans que leur digestion ne vienne tout gâcher. Le tout en restant dans une tonalité full positive.

Une campagne déclinée en 3 spots OLV, où l’on retrouve 3 profils souhaitant profiter pleinement de ces moments de liberté tout au long de la journée.

Éléments de campagne

Spots vidéo

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Visuels de campagne

 

 

Crédits

Client: Vache Bleue SA
\u200bAgency: Hungry Minds
\u200bClient contact: Aurélie Emond, Julien Eloin
\u200bAccount Manager: Camille Deru
\u200bCreative Strategist: Damien Ronday
\u200bCreative Director: Jeremy Paul
\u200bCreative Team: Fiona Postal, Romain Bailly
\u200bCopywriter: Geoffrey Hanot
\u200bGraphic Designer: Caroline Blavier, Cassandre Demeure
\u200bProduction: Disturb
\u200bDirector: Julien Fouya
\u200bEditing: Stéphane Goffinet
\u200bDOP: Pierre Pironet
\u200bPhotographer: Maxime Collin
\u200bAudio: La Vita Studio
\u200bColor Grading: Xavier Dockx

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\"Stéphane
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\n Stéphane Henry\n CEO, Hungry Minds\n \n
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\"Damien
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\n Damien Ronday\n CCS, Hungry Minds\n \n
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" }, { "caption": "Dilea | Full libert\u00e9 (NL)", "thumbnail": "https://i.ytimg.com/vi/A0YMwk92xZE/sddefault.jpg", "url": "https://www.youtube.com/watch?v=A0YMwk92xZE", "embed": "
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