HUNGRY MINDS and Equal.Brussels shed light on psychological violence within the couple

HUNGRY MINDS and Equal.Brussels shed light on psychological violence within the couple

In 2019, we’d like to believe that control, domination, humiliation, intimidation,… within the couple are exceptions.

Yet, in the Brussels region, one in two women is victim of this type of violence by her partner. This has to stop. 

On the occasion of the International Day for the Elimination of Violence against Women of November 25, Equal.Brussels, in partnership with the Secretary of State for Equal Opportunities Nawal Ben Hamou, called upon HUNGRY MINDS to carry out an awareness campaign for the authors.

The concept? To make men aware that the exercise of psychological violence on their partner extinguishes them slowly. By shedding light on this violence, the campaign allows authors to become aware of the seriousness of their actions and to inform them that solutions exist.

The campaign is available in video on social networks as well as on billboards (in and on the STIB public transport).

Vimeo : https://vimeo.com/374162087

Credits

Clients

equal.brussels

Hungry Minds

Chief Creativity Officer: Damien Ronday

Film Director : Xavier Lechanteur 

Chief Operator : Philipe Therasse

Postproduction : Augustin Fievet

Account Manager : Pauline Thonnart

About Hungry Minds

Big & complex challengesrequire big, simple ideas

(Y)our communication challenges are bigger and more complex.More than ever, the answer is simple: creativity!

We are a creative lead agency.We tackle communication challenges with big, simple ideas.We are focused on rocking your funneland changing your persona into advocates,thanks to efficient & fast-integrated campaigns.

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