Hungry Minds and local cheeses, a story of know-how
This campaign is the story of the meeting of two local "know-hows": on the one hand, the "know-how" of our cheese makers who, every day, produce innovative, tasty cheeses that respect nature and tradition.
On the other hand, the "tasting-know-how" of Walloon epicurean consumers who love good local products.
The message: Our artisan cheese makers have the know-how. All you have to do is know how to taste ;-).
The campaign consists of several videos, radio spots and posters that highlight the different skills needed to make a good cheese from our region.
"Knowing how to refine" a cheese, i.e. taking the time, letting nature do its work, not artificially accelerating the maturing process...
"Knowing how to take" care of the animals, i.e. feeding them correctly, giving them the necessary attention...
"Knowing how to remain" faithful to tradition, to the right gesture, to the details that make the difference.
"Knowing how to innovate", "Knowing how to surprise", "Knowing how to reinvent"...
In short, all the know-how that can make our Walloon cheese sector proud of its cheeses and, above all, of its choices in terms of sustainable agriculture.
We can only hope that Walloon consumers will also excel in their ability to treat themselves for the holidays and to make a good choice of cheeses from our region.
A major end-of-year competition will be organised to find out who is the biggest cheese fan in Wallonia.
This competition will be supported by RTBF's star presenter, Adrien Devyver.
Credits
Klant : APAQ-W
Agency : Hungry Minds
Creative Chief Officer : Damien Ronday
Account : Camille Deru
Video editor : Augustin Fievet
Creative Director : Ann Stimart, Jérôme Vandewatere
Web Developer : Jérôme Renders
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