Hungry Minds doesn't say no to home-made milk ice cream
You can't refuse ice cream with good Belgian milk.
This is the approach that the creative agency Hungry Minds has chosen to take in response to one of the objectives of APAQ-W: to promote products derived from Walloon milk.
And more precisely:
1) To encourage Walloons to consume more local ice cream, with good milk from “home”.
2) To encourage Walloons to buy these products from local producers, craftsmen, and traders.
This campaign includes a TV spot, a digital campaign and posters (in producers' and traders' shops).
Credits
Klant: APAQ-W
Agency : Hungry Minds
Account Manager : Caroline Zerella
Chief Creativity Officer : Damien Ronday
Creative Director : Ann Stimart, Jérôme Vandewatere
Creative Designer : Cassandre Demeure
Motion Designer : Camille Lafontaine
Réalisateur : Xavier Lechanteur
Director of Photography : Raphael Van Sitteren
Video Editor : Gwendoline Baye
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Emmanuel Briard