Hungry Minds goes all out for reBEL!
Hungry Minds has collaborated with Société du Terroir de Geer (STG) to create the reBEL brand.
reBEL stands for Premium Potatoes! Local, organic and, of course, potatoes are the flagship product of the Hesbane cooperative.
Behind the creation of reBEL, the cooperative's desire was to launch a range of organic crisps.
As this market segment is booming, it was necessary to break away from the obvious image of the craft industry.
This led to the creation of 4 premium, offbeat packagings! This will ensure a good visibility in grocery shops and organic shops.
- Visuals directly linked to the brand's Belgian roots: the mussel, the lily, the rooster and the lion.
- Impactful colours that are even more visible on the shelf.
- A pure design.
- Tastes that are both classic and creative: from 'salt' to 'thyme & rosemary'.
Reflection and collaboration continue as a fifth taste is currently being created!
Website: https://chips-rebel.be/
Credits
Client : Société du Terroir de Geer
Agency : Hungry Minds
Account Director : Stéphane Henry
Creative Director : Jérôme Vandewatere
Creative Designer : Fanny Ladam
Web Developer : Stanley Lambot
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