Hungry Minds opens people’s eyes to money for NewB
After having successfully launched the fundraising campaign for NewB, the new Belgian ethical and sustainable bank,
the French-speaking creative agency produced the campaign for the official launch of this cooperative bank.
A campaign against the backdrop of a growing awareness of the power of money in our society.
12 cooperative bank clients open the eyes of Belgians to the urgency of changing things, the urgency of changing money.
An integrated campaign in digital, radio, OOH
Link to the video: https://vimeo.com/619813475
Credits
Client : NewB
Nicolas Karlshausen & Sigrid Gulix
Agency : Hungry Minds
Creative Chief Officer : Damien Ronday
Account : Pauline Thonnart
Strategic Team : Emmanuel Briard
Motion Designer : Camille Lafontaine
Designer : Ilayda Yuksel
Film Directors : Xavier Lechanteur, Frédéric Masson, Augustin Fievet
DOP : Thomas Rentier
Photographer : Olivier Bourgi
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