Collect 30 million euros in 30 days to create a new Belgian bank, a citizen, ethical & sustainable bank, this is the successful bet by NewB.
To meet this challenge, NewB appealed to the creative agency Hungry Minds for advice, creation and integration of the campaign.
The project, the values and the dedication of NewB and its ambassadors associated with the strategy and the creativity of the agency made the success of this campaign.
Despite the legal rules imposed by the market, the campaign plan and the media created have succeeded in mobilizing citizens to take part in a historic fundraising event in Belgium:
Results > 33.222.840 euros to date
Hungry Minds thanks NewB for its trust and its Dutch-speaking partner Focus Advertising for its faithful collaboration.
Client : NewB
Communication & marketing digital : Nicolas Karlshausen
Chief Executive Officer : Tom Olinger
Account Manager : Pauline Thonnart
Chief Executive Officer – Head of strategy : Emmanuel Briard
Chief Creativity Officer & Copywriting : Damien Ronday
Creative Director : Jerome Vandewatere
Chief Operator : Maximilien Charlier
Art Director: Fanny Ladam