HUNGRY MINDS, the agency behind NewB's successful campaign

HUNGRY MINDS, the agency behind NewB's successful campaign


Collect 30 million euros in 30 days to create a new Belgian bank, a citizen, ethical & sustainable bank, this is the successful bet by NewB.

 To meet this challenge, NewB appealed to the creative agency Hungry Minds for advice, creation and integration of the campaign.

The project, the values and the dedication of NewB and its ambassadors associated with the strategy and the creativity of the agency made the success of this campaign.

Despite the legal rules imposed by the market, the campaign plan and the media created have succeeded in mobilizing citizens to take part in a historic fundraising event in Belgium:

Results > 33.222.840 euros to date

 Hungry Minds thanks NewB for its trust and its Dutch-speaking partner Focus Advertising for its faithful collaboration.


 Client : NewB

Communication & marketing digital : Nicolas Karlshausen

Chief Executive Officer : Tom Olinger

Hungry Minds

Account Manager : Pauline Thonnart

Chief Executive Officer – Head of strategy : Emmanuel Briard

Chief Creativity Officer & Copywriting : Damien Ronday

Creative Director : Jerome Vandewatere

Chief Operator : Maximilien Charlier

Art Director: Fanny Ladam 


About Hungry Minds

Big & complex challengesrequire big, simple ideas

(Y)our communication challenges are bigger and more complex.More than ever, the answer is simple: creativity!

We are a creative lead agency.We tackle communication challenges with big, simple ideas.We are focused on rocking your funneland changing your persona into advocates,thanks to efficient & fast-integrated campaigns.

Hungry Minds
Route de Louvain-la-Neuve 4/19
5001 Namur