Hungry Minds unravels the prejudices around work-study programmes
Work-related education is still too often misunderstood or misinterpreted by many people. There are many prejudices, but this form of education is actually full of advantages. Therefore, it was necessary to revamp its image.
The agency Hungry Minds therefore collaborated with the OFFA by creating the brand "ALT+ / Ta réussite autrement", which represents the whole of the work-study offer that the partners (CEFA, IFAPME, EFPM and education) are putting together, by setting up a communication campaign aimed at young people.
The website alt-plus.be was created to bring all these players together under one brand name and to give a more positive image of work-study programmes. The webpage offers a number of advantages.
The agency also organised partnerships with the influencers SilentJill en Abdelenvrai to give more visibility to this type of training and to give a voice to these young people who have succeeded in other ways!
The same young people also participated in a personal interview broadcast via social networks. Their aim? To dispel the bad image that work-related training can have and to prove that it is a rewarding choice.
Link to the video: : https://www.youtube.com/watch?v=JrxcUBk__T0&t=3s
Client : Office francophone de la formation en alternance
Alain Goreux
Agency : Hungry Minds
Account Director : Stéphane Henry
Chief Creativity Officer: Damien Ronday
Creative Director : Jeremy Paul & Jérôme Vandewatere
Creative Designer : Ann Stimart, Aurélie de Ville de Goyet
Motion Editor : Augustin Fievet, Camille Lafontaine
Director of Photography : Maximilien Charlier
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