{
    "title": "Kiabi & Hungry Minds font souffler les familles belges. ",
    "modified_at": "2026-10-21 13:29:15",
    "published_at": "2026-10-21 13:34:00",
    "url": "https://hungry-minds.prezly.com/kiabi-hungry-minds-font-souffler-les-familles-belges",
    "short_url": "http://prez.ly/xkne",
    "culture": "fr_BE",
    "language": "FR",
    "slug": "kiabi-hungry-minds-font-souffler-les-familles-belges",
    "body": "<p>Pour ses 10 ans en Belgique, Kiabi s&#039;offre une campagne anniversaire qui ne parle pas d&#039;elle, mais <strong>des familles belges</strong>.</p><p> </p><p>La campagne s&rsquo;appuie sur une conviction forte : <strong>dans un quotidien sous pression, Kiabi est une marque qui permet de souffler un peu quand il s&rsquo;agit de s&rsquo;habiller.</strong></p><p> </p><h4 id=\"des-familles-sous-pression\" >Des familles sous pression</h4><p> </p><p>Pression financi&egrave;re, charge mentale, manque de temps, pression sociale qui p&egrave;se jusque sur les enfants : le quotidien des familles belges n&#039;est pas toujours simple.</p><p>Et pourtant, une chose ne change pas : <strong>les parents veulent ce qu&#039;il y a de mieux pour leurs enfants.</strong></p><p>C&#039;est l&agrave; que Kiabi trouve sa place. Pas comme une marque qui promet de tout changer, mais comme <strong>une marque qui rend la vie un peu plus simple</strong>, et qui permet de s&rsquo;habiller styl&eacute;, sans culpabiliser.</p><p> </p><h4 id=\"ce-que-les-familles-belges-veulent\" >Ce que les familles belges veulent</h4><p> </p><p>L&rsquo;agence a adapt&eacute; le positionnement de la marque avec une tonalit&eacute; de chez nous, <strong>proche, sinc&egrave;re et &eacute;motionnelle.</strong></p><p>Kiabi s&rsquo;est plong&eacute; dans le quotidien des familles belges avec ce constat : Les familles, &ccedil;a souffle tout le temps. &Ccedil;a souffle quand &ccedil;a va bien, &ccedil;a souffle quand &ccedil;a va mal. Et depuis 10 ans, la marque est l&agrave; pour en faire toujours plus pour elles, avec des collections abordables, une mode accessible et une pr&eacute;sence forte, pour rendre la vie un peu plus simple.</p><p>&Agrave; travers cette campagne, Kiabi r&eacute;affirme sa pr&eacute;sence en Belgique avec plus de 16 magasins, mais aussi en clamant une promesse simple mais essentielle : <strong>KIABI. La mode &agrave; petits prix.</strong></p><p> </p><p>D&eacute;ploy&eacute;e d&egrave;s d&eacute;but octobre avec un premier volet interne remerciant les Kiabers (les employ&eacute;s Kiabi) sans qui ces 10 ans n&rsquo;auraient pas pu &ecirc;tre f&ecirc;t&eacute;s, la campagne s&#039;inscrit dans un dispositif plus global :</p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Cin&eacute;ma 45 sec</span></li></ul><div id=\"video-fd0d212b-619a-483c-b60a-a2e79c109e0a\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F8af358e5-652f-4214-b4b0-1c19a0af9d2e%2FKiabi_45FR_SOME_16x9_1920x1080_Mix-Web_v03.mp4%23_cb1792585614&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Spot vid&eacute;o 30 sec</span></li></ul><div id=\"video-796ee5b8-5609-4e03-8441-b0b304697d06\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Faa0d5e2c-a26d-43d0-81ce-714debc2be8e%2FKiabi_30FR_TV_16x9_1920x1080_Mix-R128_v03.mp4%23_cb1792423274&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Behind the scene</span></li></ul><div id=\"video-538c5478-e45b-4c20-9a5d-3b990864dc8d\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F98c0d679-7c52-4fc3-86ee-1cc4b1428422%2FAFTERMOVIE_KIABI_V4.mp4%23_cb1792585718&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>PLV en magasin</span></li></ul>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/50e97bcb-95fd-4194-abd2-55cf87f323ee/-/resize/1200x/-/format/auto/\"\n                                    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Pour les Kiabers</span></li></ul><div\n    id='gallery-4c0e3b77-efce-4f8a-8dd1-79ad4abd3493'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Le tout pour souffler avec nous ses 10 ans. </p><h4 id=\"credits\" >Credits</h4><p> </p><p><u>Client : Kiabi</u></p><p><u>Client contact : Mathieu Loyez, Manon Vanhoolant</u></p><p><strong>Account Manager :</strong> Camille Deru, Xavier Scheuer</p><p><strong>Creative Strategist : </strong>Damien Ronday</p><p><strong>Creative Director :</strong> Jeremy Paul </p><p><strong>Concept provider :</strong> Julian Lesceux</p><p><strong>Art Director :</strong> Ilayda Yuskel, Monique Jorge</p><p><strong>Graphic designer :</strong> Amandine Dethy</p><p><strong>Web Designer : </strong>Cassandre Demeure</p><p><strong>3D design : </strong>Camille Lafontaine</p><p><strong>Developper :</strong> Stanley Lambot</p><p><strong>Production :</strong> Disturb Studio</p><p><strong>Producer </strong>: Julien Fouya</p><p><strong>Director : </strong>Cyprien Delire </p><p><strong>Editing :</strong> Cyprien Delire </p><p><strong>DOP : </strong>Cyprien Delire</p><p><strong>Grading :</strong> KeepGrading </p><p><strong>Audio : </strong>EarPlug</p><p><strong>Content Creator : </strong>Donovan Bellens</p><p><strong>Audio : </strong>La Vita Studio</p><p>&nbsp;</p>",
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