Le TEC & Hungry Minds launch the new website latec.be… heu LETEC.be

Le TEC & Hungry Minds launch the new website latec.be… heu LETEC.be

Le TEC launched its new client site during a campaign orchestrated by the French-speaking creative agency.

The opportunity for le TEC to continue its digitalization and also to assert its identity and modernization with the Walloon population. It’s not les TEC (les TEC merged in 2019), it’s not infotec, it’s not la TEC, it’s simple… it’s le TEC.

For this, the agency imagined a campaign on two levels.

Highlighting the capacity for self-deprecation and humor of the public operator, the agency imagined the launch of a false site under the domain name www.latec.be, a site straight out of the web world of 2000.

Before, finally, launching the real site www.letec.be.


This campaign was developed with the help of Walloon artists to convey a real message of simplification and modernization.

The Liège rapper Venlo composed the soundtrack for the video clip.


Where, obviously, all the "LA" lyrics have been replaced by "LE".

Vimeo link to the video

Liège artists Doud and Noir Artist and Namur artist Salomé Gauthier have fully dressed 9 buses which crisscross the Walloon routes today.

Broadcast on television, radio, social media, TEC vehicles and its other digital channels, this unique communication campaign has a clear message: it’s easier, it’s letec.be.

Credits

 Client : TEC

Alice Thonnart

Alizé Bona

Agency : Hungry Minds

Account Manager : Florine Minsart

Chief Creativity Officer : Damien Ronday

Creative Director : Jeremy Paul

Creative Director Jerome Vandewatere

Creative Director : Ann Stimart

Director of Photography : Augustin Fievet


Big & complex challengesrequire big, simple ideas

(Y)our communication challenges are bigger and more complex.More than ever, the answer is simple: creativity!

We are a creative lead agency. We tackle communication challenges with big, simple ideas. We are focused on rocking your funnel and changing your persona into advocates, thanks to efficient & fast-integrated campaigns.

 

About Hungry Minds

Big & complex challengesrequire big, simple ideas

(Y)our communication challenges are bigger and more complex.More than ever, the answer is simple: creativity!

We are a creative lead agency.We tackle communication challenges with big, simple ideas.We are focused on rocking your funneland changing your persona into advocates,thanks to efficient & fast-integrated campaigns.

Hungry Minds
Route de Louvain-la-Neuve 4/19
5001 Namur