Le TEC launched its new client site during a campaign orchestrated by the French-speaking creative agency.
The opportunity for le TEC to continue its digitalization and also to assert its identity and modernization with the Walloon population. It’s not les TEC (les TEC merged in 2019), it’s not infotec, it’s not la TEC, it’s simple… it’s le TEC.
For this, the agency imagined a campaign on two levels.
Highlighting the capacity for self-deprecation and humor of the public operator, the agency imagined the launch of a false site under the domain name www.latec.be, a site straight out of the web world of 2000.
Before, finally, launching the real site www.letec.be.
This campaign was developed with the help of Walloon artists to convey a real message of simplification and modernization.
The Liège rapper Venlo composed the soundtrack for the video clip.
Where, obviously, all the "LA" lyrics have been replaced by "LE".
Liège artists Doud and Noir Artist and Namur artist Salomé Gauthier have fully dressed 9 buses which crisscross the Walloon routes today.
Broadcast on television, radio, social media, TEC vehicles and its other digital channels, this unique communication campaign has a clear message: it’s easier, it’s letec.be.
Client : TEC
Agency : Hungry Minds
Account Manager : Florine Minsart
Chief Creativity Officer : Damien Ronday
Creative Director : Jeremy Paul
Creative Director Jerome Vandewatere
Creative Director : Ann Stimart
Director of Photography : Augustin Fievet
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