Let us not turn a blind eye to gender-based harassment.
On 8 March, International Women's Rights Day, we are mobilising against gender-based harassment in the public space.
95% of women have been harassed in the street, on public transport or in a park.
Unfortunately, too few people dare to interfere when they witness it.
As witnesses, we have a role to play in defusing unacceptable situations.
Together, we can act against sexist harassment.
Simple and effective reactions exist.
This is the message that the TEC and Wallonia wish to convey to citizens.
To get this message across, the Hungry Minds agency has been mobilised for the deployment of a TV and digital campaign and the creation of a website "jagis.be".
Link to the videos:
- https://vimeo.com/518606156/8b1072df76
- https://vimeo.com/518605835
- https://vimeo.com/518605656
Credits
Client : TEC
Alice Thonnart
Agency : Hungry Minds
Account Manager : Florine Minsart, Anaïs Van Der Heyden
Chief Creativity Officer : Damien Ronday
Creative Director : Jeremy Paul
Art Director : Fanny Ladam
Motion Editor : Augustin Fievet
Motion Director : Xavier Lechanteur
Director of Photography : Thomas Rentier
Big & complex challengesrequire big, simple ideas
(Y)our communication challenges are bigger and more complex. More than ever, the answer is simple: creativity!
We are a creative lead agency. We tackle communication challenges with big, simple ideas. We are focused on rocking your funnel and changing your persona into advocates, thanks to efficient & fast-integrated campaigns.
