TEC & Cambio, the winning combination by HUNGRY MINDS

TEC & Cambio, the winning combination by HUNGRY MINDS

In order to encourage citizens to abandon their cars and motivate them to favor public transport and the shared cars, TEC and Cambio join forces in a campaign run by the creative agency HUNGRY MINDS.

To achieve this dual objective, the agency has developed a concept for the least singular: combinionitis!

In a TV spot of 30 seconds, we follow Jean-Michel (incarnated by Mathieu Debaty) suffering from a syndrome a little special: he combines everything since younger, ranging from mayonnaise-ketchup to the screw-fork.

And because the earth, that, we only have one, he associates now Cambio and the TEC.

Vimeo : https://vimeo.com/370917443/050281a58e

For the realization of this spot, HUNGRY MINDS 'internal production team was reinforced by an external film director - Xavier Lechanteur.

In parallel with the video, widely diffused on the social networks and on TV, the creative team declined the concept in advertising posters and in a radio spot.



TEC – Project Manager – Emre Coban

Cambio – Project Manager – Lise Desmet 

Hungry Minds

Chief Creativity Officer: Damien Ronday

Chief Operator : Augustin Fievet

Account Manager : Florine Minsart

Account Executive : Anaïs Van Der Heyden

Art Director : Aurélie De Ville

Film Director : Xavier Lechanteur 

Actor : Mathieu Debaty

About Hungry Minds

Big & complex challengesrequire big, simple ideas

(Y)our communication challenges are bigger and more complex.More than ever, the answer is simple: creativity!

We are a creative lead agency.We tackle communication challenges with big, simple ideas.We are focused on rocking your funneland changing your persona into advocates,thanks to efficient & fast-integrated campaigns.

Hungry Minds
Route de Louvain-la-Neuve 4/19
5001 Namur